That’s a win, I would say

“That’s a win, I would say!

Never forget where you come from. I’ve already told you plenty about my background, so I’m not going to dig up all that bollocks again. But one thing I am very mindful of is that I came, personally, from modest beginnings, and I can be returned in an instant to that state.

I’ve seen it happen to people before. Some people forget where they come from and become egotistical lunatics. Pulling their noses up at people who are at the stages they were at a few years ago. But then they lose everything.

Don’t be that guy (or gal).

I find being mindful of my modest beginnings serves two purposes – as it is a state that I don’t want to go back to, it motivates me to keep going when I am tired, grumpy or simply don’t want to. Every time I stop, I increase my chances of going back to zero. It simply is the fuel to keep my fire going.

Secondly, when you’ve had nothing – I mean going bin-fishing for sandwiches after the shops close for the day, no idea how you’re going to pay your bills, oh-fuck-oh-fuck-oh-fuck kinda nothing – it encourages you to make a few provisions when you can.

Clear your debt, or at least manage it. Try and borrow nothing, and always have some cash at your disposal. If you have debt, really focus (and yes, you may have to make some short-term sacrifices, but that’s life) on paying it down.

I would advise you get your credit score as good as you can, and have a few empty credit cards on hand just in case you need to do an AMEX gamble of your own or are in a bind and need help with cash flow to tide you over. Do not rely on them.

This next one is a tough one but I would strive to do this.

Take 30% of what you earn, put it aside as tax. Don’t fuck with the taxman. Just put it aside and don’t touch it. One year I didn’t do this and nearly killed myself with the amount of work I did to make sure I made the payment.

To save or not to save? That is a big question. I think it is totally dependent on you as a person. For example, I haven’t previously saved, although now I have accumulated some robust funds from doing business because when my account was at zero or in the red, it forced me to take action and get shit done.

For you, it may be very different. If you have a family or dependents then I would suggest having at least three months, six if you can, of liveable wage saved. Totally your call.

Look after those who looked after you. A lot of people when they start to get successful forget the folks who helped them get to where they are. This is especially the case if you start to eclipse them. Now, a couple of folks have fallen out with me as I have grown – in their eyes – so very fast and surpassed where they are. However, I make a very clear reference to them and the assistance/coaching/contacts they gave me to help me get where I am in my life.

As you will see, I have a large ‘Thank you’ section at the end of this book, and have, to the best of my abilities, given thanks to everyone who has supported me on my journey. And I actually mean it. Without the combined effort and advice of all of them, I would not be where I am today.

It’s not just those in the business world; each and every person who has been in my life and touched me in some way deserves credit for my success. It’s not only fair, it’s the right thing to do. Make sure you do the same. It goes a long way, and you never know when you will need to lean on them again.

Don’t burn your bridges.

My philosophy. This is a culmination of a few of the key points I touched on earlier.

I have been blessed to have had help, advice, coaching, mentoring and support from some of the best in the world. As I’ve already said, I wouldn’t be here if it wasn’t for them.

I have a responsibility, nay a duty, to fulfil. The first part is to help myself. I have to secure my own health, skills, finances and business first.

The next part of my duty is to help others achieve what I have (to whatever degree they wish to, in whatever area they need), and help them get to my level.”